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A new approach to game promotion

The Enemy’s new single, Be Somebody, will feature on Fifa 2010 and the launch of both is big.

It sounds like a simple and obvious approach, but one that isn’t currently followed.

The plan, release the game and soundtrack at the same time to cross promote and amplify the buzz.

http://www.guardian.co.uk/technology/gamesblog/2009/sep/27/fifa-2010-the-enemy

Augmented Reality Goes 3D, Gets Even More Awesome

Until now, that reality was just a bunch of 2D tags, but with Layar3D it also includes virtual 3D objects. If you have trouble imagining what those might be, just look at the video below. That’s right, it’s Pacman, and it happens in the real world! Of course, the potential uses for this technology go far beyond gaming, but in our geeky eyes, it all boils down to awesomeness (and, potentially, looking very strange as you roam around, looking at the world through your Android phone).

Here’s a bit on how it works: the 3D goodness is created with the help of OpenGL, while the positioning is calculated with the accelerometer, the GPS and the compass of the phone. The application will support live downloading and rendering of 3D objects. These objects will be active, in the sense that you’ll be able to assign actions such as “open link” or “play music” to them.

Pure Gold – 80′s dating video montage

upload your head and then put a mustache (etc) on it.

Those crazy Japanese have done it again. (The glasses are mine.)

Twitter trends mapped

Trendsmap.com is a real-time mapping of Twitter trends across the world. See what the global, collective mass of humanity are discussing right now.

Just in case you’re wondering how many people are in space right now

A website that tells you.

Not sure we’ll see this at NZ fashion week

Shift Happens Updated in Did You Know 4.0

The trouble with trivia-packed presentations on the state of the world is that the trivia has changed by the time it is presented to a mass market.  That’s the dilemma addressed in this updated version of “Did You Know 4.0″, released online in 2009 in response to “Shift Happens, Did You Know?”.