MARC CHETCUTI l SENIOR ART DIRECTOR l SUGAR l M 021 281 2828 l TEL 09 377 1900 l SUGAR.AD
Fairfax/AdMedia Indie Agency of the Year 2007 & 2008
The Enemy’s new single, Be Somebody, will feature on Fifa 2010 and the launch of both is big.
Until now, that reality was just a bunch of 2D tags, but with Layar3D it also includes virtual 3D objects. If you have trouble imagining what those might be, just look at the video below. That’s right, it’s Pacman, and it happens in the real world! Of course, the potential uses for this technology go far beyond gaming, but in our geeky eyes, it all boils down to awesomeness (and, potentially, looking very strange as you roam around, looking at the world through your Android phone).
Here’s a bit on how it works: the 3D goodness is created with the help of OpenGL, while the positioning is calculated with the accelerometer, the GPS and the compass of the phone. The application will support live downloading and rendering of 3D objects. These objects will be active, in the sense that you’ll be able to assign actions such as “open link” or “play music” to them.
Those crazy Japanese have done it again. (The glasses are mine.)
Trendsmap.com is a real-time mapping of Twitter trends across the world. See what the global, collective mass of humanity are discussing right now.
Just in case you’re wondering how many people are in space right now
A website that tells you.
