A new approach to game promotion

The Enemy’s new single, Be Somebody, will feature on Fifa 2010 and the launch of both is big.

It sounds like a simple and obvious approach, but one that isn’t currently followed.

The plan, release the game and soundtrack at the same time to cross promote and amplify the buzz.

http://www.guardian.co.uk/technology/gamesblog/2009/sep/27/fifa-2010-the-enemy

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