The Sugar Blog

We’ve moved our blog

sugarnz — Fri, 23 Oct 2009 02:42:15 +0000

We have a new place for our blog.

Visit us here: http://www.sugarblog.co.nz

Heat sensitive wallpaper

21marc — Mon, 12 Oct 2009 21:47:28 +0000

MARC CHETCUTI l SENIOR ART DIRECTOR l SUGAR l M 021 281 2828 l TEL 09 377 1900 l SUGAR.AD
Fairfax/AdMedia Indie Agency of the Year 2007 & 2008

Download now or preview on posterous

Heat wallpaper.pdf (496 KB)

A new approach to game promotion

sugarnz — Sun, 27 Sep 2009 21:13:26 +0000

The Enemy’s new single, Be Somebody, will feature on Fifa 2010 and the launch of both is big.

It sounds like a simple and obvious approach, but one that isn’t currently followed.

The plan, release the game and soundtrack at the same time to cross promote and amplify the buzz.

http://www.guardian.co.uk/technology/gamesblog/2009/sep/27/fifa-2010-the-enemy

Augmented Reality Goes 3D, Gets Even More Awesome

sugarnz — Wed, 23 Sep 2009 22:37:37 +0000

Until now, that reality was just a bunch of 2D tags, but with Layar3D it also includes virtual 3D objects. If you have trouble imagining what those might be, just look at the video below. That’s right, it’s Pacman, and it happens in the real world! Of course, the potential uses for this technology go far beyond gaming, but in our geeky eyes, it all boils down to awesomeness (and, potentially, looking very strange as you roam around, looking at the world through your Android phone).

Here’s a bit on how it works: the 3D goodness is created with the help of OpenGL, while the positioning is calculated with the accelerometer, the GPS and the compass of the phone. The application will support live downloading and rendering of 3D objects. These objects will be active, in the sense that you’ll be able to assign actions such as “open link” or “play music” to them.

Pure Gold – 80′s dating video montage

nigelcorbett — Tue, 22 Sep 2009 23:07:14 +0000

upload your head and then put a mustache (etc) on it.

nigelcorbett — Tue, 22 Sep 2009 23:06:13 +0000

Those crazy Japanese have done it again. (The glasses are mine.)

Twitter trends mapped

sugarnz — Tue, 22 Sep 2009 22:04:27 +0000

Trendsmap.com is a real-time mapping of Twitter trends across the world. See what the global, collective mass of humanity are discussing right now.

Just in case you’re wondering how many people are in space right now

nigelcorbett — Tue, 22 Sep 2009 06:01:17 +0000

A website that tells you.

Not sure we’ll see this at NZ fashion week

21marc — Mon, 21 Sep 2009 03:12:41 +0000

Shift Happens Updated in Did You Know 4.0

sugarnz — Sun, 20 Sep 2009 21:53:08 +0000

The trouble with trivia-packed presentations on the state of the world is that the trivia has changed by the time it is presented to a mass market. That’s the dilemma addressed in this updated version of “Did You Know 4.0″, released online in 2009 in response to “Shift Happens, Did You Know?”.